Why Creating Pinterest Images are an Essential Part of Your Social Media Strategy You can spend quality time dreaming, planning, and making things you love - without your Great Aunt Betty getting up in your grill. Unlike other social media channels that are so often buried in news, controversy, arguments, comparison, and (let’s be honest) STRESS, Pinterest generates a more relaxed and exciting atmosphere. Pinterest is a fun, creative, and inspiring platform. Gen Z Pinners-the fastest-growing lot-are searching for home décor ideas, study tips, fashion, social issues, life skills, and future-planning tips. Millennials use the platform to make the most of their time at home and for work, family, and play. use the channel for research, shopping, and planning for daddyhood. Here’s another fun fact: 40% of dads in the U.S.

They now use it regularly for home improvement ideas, baking, remodeling, fashion, and design inspiration. The dudes have watched the ladies pull up Pinterest often enough that they’ve gotten sucked in. While women make up more than 60% of Pinners globally, the male demographic grow 48% year over year. Today’s standout users include Millennials (no surprise there), Gen Z, and men.

While these demographics are definitely using Pinterest-and loving it-some new groups of Pinners are emerging. When many of us think of creating Pinterest images we think, “Ooh, the platform loaded with images for moms, soon-to-be brides, and our overachiever friends who host unbelievable holiday parties.”